ABOUT THE AUTHOR

Zahier Nasrudin

Lead Data Scientist at NIQ • Founder of MyVizard

Zahier Nasrudin is a Lead Data Scientist at NIQ and the founder of MyVizard. With a Master’s degree in Data Science, he combines technical expertise with a deep curiosity about Malaysia’s hidden patterns.

MyVizard began with a simple question: Why does Perlis have no shopping malls? Since then, it has grown into a platform exploring Malaysia through publicly available data—from retail and demographics to wages, consumer behaviour, and economic trends.

Zahier specializes in geospatial analysis, consumer behaviour, and data visualization, transforming complex datasets into stories that are accessible, meaningful, and visually engaging.

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